
The Story Behind Misfit Souls
Nurturing Tomorrow’s Leaders, One Toy at a Time
Misfit Souls was founded by an IIM alumnus who saw a simple but powerful truth:
The future will belong to the creators, not the conformists.
Today’s kids are growing up in a world that’s overstimulated, over-scheduled, and screen-dependent. Attention spans are shrinking. Creativity is getting boxed in. Play has become passive. And learning? Often outdated and joyless.
We started Misfit Souls to reignite curiosity — to give children tools that spark real-world thinking, creative doing, and independent problem-solving.

Why Misfit Souls?
Because the ones who don’t fit in, often lead the way.
Our name celebrates the thinkers, tinkerers, daydreamers, and bold questioners.
The kids who are different. Who feel different.
And that’s exactly who the world needs more of.

Our Mission
To build purposeful play kits that challenge, inspire, and grow the next generation of makers — not memorizers.
Each kit — be it our Inventor Kit, Artist Kit, or Doctor Kit — is designed to:
- Reduce screen dependency
- Sharpen focus and attention
- Encourage hands-on, creative exploration
- Spark future-ready skills through play

We Stand For
Purpose over passive entertainment
Challenge over convenience
Exploration over rote
Freedom to think differently
If your child’s mind doesn’t fit into the norm — it belongs with Misfit Souls.

ARE YOU A MISFIT?
If you're ready to raise a leader, not a follower, Misfit Souls is for you.
Let’s create a future where your child thrives, leads, and shines.